No matter how far technological advancement has made everything simpler, printed business cards are still relevant. Up until this day, many executives still kept business cards ready in their pocket or wallet to hand out to their prospective business partners.
The objective of a business card is to get the receiver to reach you back in the easiest way possible. Therefore, to make sure that happens, you need to include the correct pieces of information in your business card.
In this article, we’re going to discuss what information you must put on your business card. With the limited space available, we are able to gather seven of the most important ones.
1. Name and title
Your business card needs to state who you are and what you do. It is important to write your full name in your business card, and then below it you can write your position
Regarding the name, try to put what you want to be called, since a business card isn’t meant to provide your genealogical information. For example, if your name is Robert but you’re widely called Bob, then choose to put the latter. You’d want to introduce yourself with a more familiar identity.
Whereas for your title, put one that describes your main function or primary role in your business.
2. Company name and logo
Your business card should state clearly what you represent. In this case, it could be the company you work in, or business you own. Putting in your company logo will also help in strengthening your branding.
Moreover, the visual elements of your logo will make your business card more memorable and distinguishable. Try and make sure that your logo is clear and easy to see even in small size.
3. Contact details
The purpose of putting in contact details is to set up how people can contact you. You can put your workline number, email address, fax number, or your own mobile number.
Try not to put your house number. You surely don’t want an important business call being answered by your 10-year-old. Keep it professional.
Since you will put numbers, use fonts that are easy to read and place them aligned left or right to differentiate them from other sections on your business card.
4. Address or location
Some people might argue about the importance of putting in your address in a business card, since it might take up space, and it’s not as important anymore. However, specifying your location or physical address shall give your business an extra level of professionalism and legitimacy.
It will help your prospective business partner to know where your business resides ,to help consider visiting your office if it’s within the area, or to make it easier to send important business packages.
5. Social media handles
If your business is active on social media, then there’s no reason not to include them in your business card. It could help people to know more about how your business manages its digital presence. However, if your business’ social media is not as active yet, we would recommend skipping this part.
6. QR code
The purpose of a QR code is as a much simpler alternative of putting your website’s URL on your business card. First of all, it is important to put your company’s website on your business card. But when you put it in text, not many people have the time to read and rewrite your website’s URL.
By using a QR code, they only need to scan it, and they will be brought to your website instantly.
Place your QR code in the bottom corner of your business card and try to make it not too small nor too large. There’s no specific size, but you need to make sure that it’s able to be scanned with a smartphone.
7. White space
Last but not least is white space. It is simply the blank spaces in your business cards—the gaps between each section. The proper amount of white space can keep the design and structure of information simple and easy to read. With balanced white spaces, your business card will look more professional and the reader’s attention will be focused more on the important texts.
And that concludes all of the important information you need to have on your business card. Always remember, the point of a business card is to market your business. So think about the information your customers need to know and choose accordingly.