Any kind of print marketing is typically aimed to enhance your branding and promote your business. But it’s even easier with custom label stickers. You can put almost anything on a sticker—your company logo, tagline, or even informational stuff like event dates and product prices.
A lot of companies are using custom label stickers to further advance and market their business into locations where they are lesser known. But do you know how exactly you can utilise custom stickers to further enhance your business?
In this article, we’re going to tell you how you can use custom label stickers to promote your business in various ways.
Promotion Methods using Custom Label Stickers
1. Floor Stickers
Just like the name suggests, floor stickers are stickers you put on the floor. This is typically used in places such as stores or hospitals—usually as a pathway or to give directions. You can also incorporate your brand identity to floor stickers.
By doing this, you’re not just helping your customers to find what they’re looking for, but you also instil your brand’s visual identity by connecting them to a positive experience for customers.
2. Outdoor Display Stickers
Stickers, especially those made out of proper materials, are perfect for outdoor uses. The most common place to put outdoor display stickers is shop windows. Where there’s a window, there’s a way to promote your business. You can attract potential customers by applying custom stickers to your storefronts.
Window stickers can also be easily replaced and updated as needed. And since you’re using your own property, there’s no need for extra cost of obtaining permits.
3. Laptop Stickers
Laptop stickers are very popular to promote a brand. Applying stickers on the back of your laptop is not a new thing. Many large companies do this to their office laptops. This way, anywhere the employees are using their laptops, people will see your company logo and familiarise themselves with your brand.
4. Bumper Stickers
Whether you realise it or not, the road is a perfect place to advertise your business. That’s the reason billboards are placed on the side of main roads. Now, imagine having a moving billboard. That’s essentially what bumper stickers are.
While you’re moving around with your car, you’re also letting people observe your marketing efforts. To give a more lasting impression, try to come up with a fun or relevant message for your stickers in addition to your company’s name and logo.
5. Product Stickers
Nowadays, many brands have started including stickers as complimentary merchandise when selling their products, such as shoes or clothes. This has proven to be an effective way to promote your product through a very low-cost yet effective promotional method.
When your customer is proud of your product, there’s a higher chance for them to put your brand stickers on something they use, such as cars, bags, or gadgets.
Benefits of Using Custom Label Stickers
Using custom label stickers to promote business provides tons of benefits. Here are some of them:
A. Helps build your brand
When you are consistent with your visual designs, including fonts and colours, it will be easier for people to familiarise themselves with your brand. And since you can stick custom label stickers anywhere, they are highly ideal to boost your brand identity.
B. Easy to use
You can put stickers on anything you want. All you need is a flat, smooth surface. Once it sticks, there’s a big chance your stickers will stay there almost permanently.
Unlike posters or billboards, stickers are typically much smaller in size. Due to that reason, stickers are much more budget-friendly. Moreover, due to its versatility, using custom label stickers are more cost-effective for your marketing efforts.
Custom label stickers with vinyl material can last for years. Vinyl stickers are durable and cannot be torn off easily. You won’t have to worry about the risk of fading due to outdoor use. Without being scratched or scraped off, a vinyl sticker can stick to its surface for a very long time.
E. Personal and professional
With the right design and material, the use of custom label stickers can make your product look very professional. Moreover, using stickers on your product is an excellent way to set yourself apart from competitors—giving your product an aesthetic, personal touch.
F. Easy to create
Once you have the design ready, custom label stickers are very easy to create. If you have a printer at home, you can print them yourself, since some printers come with an option to make custom labels and stickers. But if you’re looking to produce a large quantity of stickers, Pisti Prints is here to help you.
We provide a large range of label stickers for various uses. From floor stickers for your office, to outdoor display stickers for your shop windows—we can accommodate your printing needs.